CEO
Dr. Aifric Boylan
Leads clinical experience design, assessment pathways and governance systems that sustain care quality for patients and doctors.
About Doctors for You
One clinical backbone, many healthcare brands.
Doctors for You is the umbrella identity for a growing healthcare ecosystem spanning consumer access, specialty telehealth verticals, women’s health, mental health, medical certificates and corporate care.
Current and transition brands
Shared operating platform
ReadyDoctor
Ready Psychology
Doctors for Weight Loss
Qoctor (legacy)
Health for Work
Doctors for Mental Health
Doctors for Medical Certificates
Doctors for Menopause
Group positioning
Premium care infrastructure
Purpose-built clinical systems, brand flexibility and recurring revenue pathways under one umbrella.
Origin story
From Dr Sicknote to Doctors for You.
The business began in 2015, when the founding GP team launched Dr Sicknote as an early online medical certificate service for Australians who could be safely assessed without an in-person visit.
By 2017, Dr Sicknote had evolved into Qoctor, marking the shift from a certificate-led service to a broader telehealth model.
Broader service expansion began from 2019, with the business progressively building out the underlying platform: assessment pathways, eScripts, booking capability, clinical workflows, general GP consults, referrals, pathology and specialist services. That work created a much deeper operating base than a single-point telehealth product.
Today, Doctors for You is the umbrella identity for that broader ecosystem, with ReadyDoctor as the main consumer-facing gateway and additional specialty brands layered over the same shared clinical and technical foundation.
What began as a focused digital health utility has matured into a broader healthcare platform with the capacity to support multiple brands, pathways and revenue models.
2015
Dr Sicknote launches as an early telehealth service built by Australian GPs.
2017
Dr Sicknote evolves into Qoctor, marking the move from a certificate-led service to a broader telehealth model.
2019-2024
Service and platform depth grow through workflows, eScripts, referrals, pathology, booking and broader consultation capability.
2025
Evolution into the wider Doctors for You ecosystem with ReadyDoctor as consumer gateway.
Leadership
Clinical insight and product execution together.
CTO
Jeremy Forester
Built the bespoke platform that links commerce, operations and clinical workflows through a streamlined booking, billing and delivery layer.
Evolution
How the model evolved.
1. Consumer front door
ReadyDoctor is the patient-facing consumer gateway for broad online GP access, carrying forward the service capability developed under Qoctor into a clearer mass-market brand.
It supports general health, pathology, referrals, prescriptions and the longer-term “health wallet” vision.
2. Shared operating platform
The business runs on a true API-first, modular microservices platform with Adobe Commerce, Dockerised services on AWS, clinical engines for e-prescribing and dynamic pathways, plus configuration-over-code controls for rapid brand and rule launches.
3. Brand expansion layer
Specialty brands can be added over that shared base, allowing the group to pursue focused patient needs, recurring care pathways and partner channels without rebuilding the core engine each time.
Shared platform
Why the multi-brand model matters.
The point of the structure is not to create brands for their own sake. It is to match different patient needs with clearer propositions while keeping one shared technology, clinical governance and delivery backbone underneath.
Clearer positioning for patients
Different care needs are easier to communicate through focused propositions than through one broad master brand alone. That makes it easier for patients to recognise the service that is most relevant to them.
In practice, that supports more precise messaging across mainstream care, targeted pathways and specialty health needs, while making the overall group easier to navigate and understand.
Spin out focused brands efficiently
One of the biggest advantages of the model is the ability to launch ultra-focused brands without starting the business again from scratch. When the front-end proposition changes, the underlying technology, clinical governance, workflows and delivery systems can remain shared.
That means new brands can be taken to market faster, with less duplication and lower execution effort, while still running on the same backend and operating platform.